Brand new consumer use cases and the deceleration of hardware differentiation from Moore’s Law are renewing interest in growing software ecosystems for smartphones and other mobile applications. Qualcomm Technologies, Inc. (QTI) seeds the software ecosystem with our Snapdragon-based Qualcomm Advanced Software, establishing an initial framework and platform for new features. However, the real growth and broadening of the ecosystem will come from our third-party Independent Software Vendor (ISV) program, where ISVs either work with OEMs one-by-one, or work directly with QTI instead to build a platform that can be deployed across OEMs. From Day One, QTI worked closely with Google and strongly supported Android, achieving numerous firsts in feature enablement with each Android release. This leading-edge Android support continues today with features that include Gigabit LTE, Google Daydream (VR), and Project Tango (AR). We brought the best of smartphone design to Windows 10 PCs with Windows on Snapdragon, delivering Gigabit LTE cellular connectivity and all-day battery life. Some of the hottest technologies that QTI is promoting to grow the global ecosystem – and the market is embracing - include voice UI, XR (VR/AR), and machine learning. Our software tools used by OEMs/ODMs, ISVs, and Independent Hardware Vendors (IHVs) support the commercialization of 4G and evolution of smartphone and other use cases toward 5G.
Qualcomm® Snapdragon™ - Based Software Products
Ms. Nancy Fares, Vice President, Product Management, Qualcomm Technologies, Inc.
Wednesday 8:30 am - 8:50 am
Speaker: Ms. Nancy Fares
Vice President, Product Management, Qualcomm Technologies, Inc.