Rob Yeh will take the stage to showcase the next generation of in-car ecosystems and explore what needs to happen before fully autonomous vehicles hit the road. Rob will examine the challenges automakers, OEMs and companies like Qualcomm Technologies will face when developing new in-vehicle technologies, such as keeping up with rapid wireless evolution or preparing for the advent of Cellular V2X and 5G, and how they will overcome them. The audience will learn about the upcoming automotive revolution and the shift to a world with completely connected, autonomous vehicles.
Rob Yeh is a Senior Director, Product Marketing, at Qualcomm International, Inc., with responsibility for Qualcomm’s automotive product marketing and business development in China. In this role, Rob leads all automotive activities in China including Infotainment, Telematics, Connectivity, and ADAS market segments.
Prior to joining Qualcomm, Rob has over 15 years of technology marketing and sales experience and held leadership roles as global product marketing director, APAC marketing director, and China Country Manager, at CSR and SiRF Technology.
Rob holds Master’s and Bachelor’s degrees in Electrical Engineering from Stanford University, and an MBA degree from Northwestern University’s Kellogg School of Business and Hong Kong University of Science and Technology.